• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to footer

Web3D Seoul 2020 Online

Web3D 2020 Conference

  • Announce
  • Calendar of Events
  • Conference
    • ACM Digital Library, Web3D
    • Calendar At-a-Glance
    • Committee
    • Conference Poster
    • Demonstrations
    • Gather.town
    • Publication Guidelines for 2D/3D/Audio/Video
    • Student Volunteers
    • Web3D 2021 Conference
    • Welcome
    • Welcome (in Korean)
  • Program
  • Registration
  • Submissions
    • Demonstrations
    • EasyChair Web3D 2020
    • HAnim Competition Submissions
    • Standards Sessions
    • Important Dates
    • Tutorials
    • Workshops
    • Industrial Use Cases
    • Papers
    • Posters
  • About
    • ACM SIGGRAPH
    • ACM SIGGRAPH ASIA 2020
    • Contact Us
    • Guidance and References
    • History
    • Previous Web3D Conferences
    • Special Thanks
    • Sponsorship
    • Twitter @Web3D2020
    • YouTube Web3D Conference
    • Web3D Consortium
  • Announce
  • Calendar of Events
  • Conference
    • ACM Digital Library, Web3D
    • Calendar At-a-Glance
    • Committee
    • Conference Poster
    • Demonstrations
    • Gather.town
    • Publication Guidelines for 2D/3D/Audio/Video
    • Student Volunteers
    • Web3D 2021 Conference
    • Welcome
    • Welcome (in Korean)
  • Program
  • Registration
  • Submissions
    • Demonstrations
    • EasyChair Web3D 2020
    • HAnim Competition Submissions
    • Standards Sessions
    • Important Dates
    • Tutorials
    • Workshops
    • Industrial Use Cases
    • Papers
    • Posters
  • About
    • ACM SIGGRAPH
    • ACM SIGGRAPH ASIA 2020
    • Contact Us
    • Guidance and References
    • History
    • Previous Web3D Conferences
    • Special Thanks
    • Sponsorship
    • Twitter @Web3D2020
    • YouTube Web3D Conference
    • Web3D Consortium

Posters Session #1

Investigating the Influence of 2D Presentation versus 3D Rotation Presentation Formats on User Perception

Authors
  • Krizia Dueñas University of Minnesota
  • Ehsan Naderi University of Minnesota
  • Jieun Kwon Samsung

Keywords
2D Presentation, 3D Presentation, User Cognitive Response

Abstract. When presenting a product through digital media, both designers and retailers aim to communicate with their audience in the most effective way using visual perception. Previous studies have found that users’ perception and behavior are affected by the visual presentation. The purpose of this study is to discover how a user’s perception and evaluation of a product change depending on how the product is presented. In this study, we specifically look at the presentation formats of 2D orthographic views and 3D simulated format (360 rotation). This study employs a between-subject design with surveys and an eye-tracking test to determine if 2D presentation or 3D presentation resulted in better user evaluation and higher approval of the product design. We found that users have a better understanding of product aesthetics, usefulness, and product ease of use when they were viewing 2D orthographic images of products versus when they were viewing the 3D 360 rotation presentation format. Future marketing, design, and theoretical implications, as well as future research directions, are discussed.

  • Paper
  • Slideset
< prev
next >

Footer

  • Live!
  • Program
  • Registration
  • Time Zone Calculator
  • Contact Us

 

Search

Connect With Us

  • Facebook
  • Twitter
  • YouTube

©2020 WEB3D Conference, all rights reserved.
Web3D Conference is sponsored by ACM SIGGRAPH in co-operation with Web3D Consortium